OnStar
I’ve created work for OnStar for two and a half years total, for both the CRM and brand sides of the business. I have created social, print, audio, web and video content. Along with the OnStar brand i’ve helped create content for their podcast “Tell Me What Happened”. I am apart of an amazing team that has helped OnStar, help people, over the last 25 years. I am fortunate to be part of that story.
Follow Santa
A seasonal campaign to help remind and encourage current GM owners and future owners to push their OnStar button or use the OnStar Guardian app to follow Santa on Christmas Eve as he travels across the world delivering presents. In 2025 we also launched a new experience where people could listen to original stories about Santa, from author Adam Rubin, the week leading up to Christmas.
“Santa Stories” Google Ad: 16x9 video
“Blue Button” Google Ad: 16x9 video
“Guardian App” Google Ad: 16x9 video
Meta Carousel : 1x1 static
“Santa Stories” Animated Meta Feed post : 4x5 video
Packing the Essentials
Helping to remind current customers to utilize the tech benefits of their subscriptions and how they can integrate that tech into their lives. Created with the help of Lunar North.
Google Ad: 16x9 video
Meta Carousel : 1x1 static
Pinterest Showcase : 2x3 video
Tell Me What Happened
Season 4&5 content and companion video for podcast promotion and engagement. This podcast tells stories of strangers stepping up in critical moments to help save people’s lives. The podcast was Webby nominated for “Best Branded Podcasts” and was ranked #35 in apple’s society and culture podcasts. The podcast is also about to reach one million downloads. Created with the help of Taproot, Broadcast You and internal video production team.
YouTube: 16x9 video
YouTube: 16x9 video
Meta Reels: 9x16 video
Meta Carousel : 1x1 static
Helicopter Parents
Reminding parents that they don’t need to check in with their kid every time they’re worried about them. They can just utilize the Guardian app to check locations and help avoid the drama. Created with the help of Lunar North.
